Privacy Policy
How we protect and handle your data
Last updated: January 6, 2025
Introduction
Grove ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our AI-powered Shopify SEO automation platform.
By using Grove, you agree to the collection and use of information in accordance with this policy.
Information We Collect
Account Information
- Name and contact information
- Company details and business information
- Shopify store credentials and access tokens
- Payment and billing information
Store Data
- Product information (titles, descriptions, images, pricing)
- Collection and category data
- SEO metadata and optimization history
- Website performance metrics
- Analytics and conversion data
Usage Information
- Platform usage patterns and feature utilization
- API calls and automation execution logs
- Error logs and technical diagnostics
- Communication preferences and settings
How We Use Your Information
Service Delivery
- Provide automated SEO optimization services
- Generate AI-powered content and recommendations
- Execute bulk optimization tasks
- Monitor and improve search performance
Platform Improvement
- Analyze usage patterns to enhance features
- Develop new AI models and algorithms
- Improve system performance and reliability
- Conduct security monitoring and threat detection
Communication
- Send service updates and notifications
- Provide customer support and technical assistance
- Share relevant industry insights and best practices
- Process billing and account management
Data Security
We implement industry-standard security measures to protect your information:
- Encryption: All data encrypted in transit and at rest
- Access Controls: Strict role-based access with MFA
- Infrastructure: SOC 2 compliant cloud infrastructure
- Monitoring: Continuous security monitoring and threat detection
- Compliance: GDPR, CCPA, and other privacy regulations
Information Sharing
We do not sell, trade, or rent your personal information. We only share data when necessary for service delivery or legal requirements.
Service Providers
- Cloud hosting and infrastructure providers
- AI and machine learning service providers
- Payment processing and billing services
- Customer support and communication tools
Legal Requirements
- Compliance with legal obligations and court orders
- Protection of our rights and property
- Prevention of fraud or illegal activities
- Public safety and security concerns
Data Retention
We retain your information only as long as necessary to provide services and comply with legal obligations:
Account Data
Active account + 30 days
Optimization History
2 years for analysis
Analytics Data
5 years (aggregated)
Financial Records
7 years (regulatory)
Your Privacy Rights
You have the following rights regarding your personal information:
- Access: Request copies of your personal data
- Correction: Request corrections to inaccurate information
- Deletion: Request deletion of your personal data
- Portability: Request transfer of your data to another service
- Objection: Object to certain processing activities
- Restriction: Request restriction of processing in certain circumstances
To exercise these rights, contact us at [email protected]
International Data Transfers
Your information may be transferred to and processed in countries other than your own. We ensure adequate protection through:
- Standard Contractual Clauses (SCCs) for EU data transfers
- Adequacy decisions for approved countries
- Additional safeguards and security measures
- Regular compliance audits and assessments
Contact Us
If you have questions about this Privacy Policy or our data practices:
Questions About Privacy?
Our privacy team is here to help with any questions or concerns.
Contact Privacy Team