10 Shopify SEO Mistakes That Cost You Sales (And How to Fix Them)

Are these common SEO mistakes hurting your Shopify store's performance? Let's fix them together.

1. Duplicate Product Descriptions

Using manufacturer descriptions or copying content creates duplicate content issues. Write unique descriptions for each product focusing on benefits and use cases.

2. Ignoring Mobile Optimization

Over 60% of e-commerce traffic is mobile. If your store isn't mobile-optimized, you're losing both rankings and sales.

3. Poor Site Speed

Every second of load time costs conversions. Optimize images, minimize apps, and use a fast theme.

4. Missing Alt Text on Images

Alt text helps search engines understand your images and improves accessibility. It's also another place to include relevant keywords.

5. Weak Internal Linking

Connect related products and collections with internal links to help search engines understand your site structure.

6. Neglecting Collection Pages

Collection pages often rank better than individual products. Optimize them with unique content and clear categorization.

7. No Schema Markup

Rich snippets can dramatically improve click-through rates. Implement product schema to stand out in search results.

8. Ignoring Search Intent

Your content should match what searchers are looking for. Informational queries need different content than transactional ones.

9. Thin Content

Product pages with minimal descriptions struggle to rank. Add detailed specifications, use cases, and benefits.

10. Not Tracking Performance

You can't improve what you don't measure. Set up proper analytics and monitor your SEO performance regularly.